For the 74th edition of the Italian Song Festival, Paul & Shark is taking to the stage of Sanremo by dressing Negramaro with a selection of custom-made looks.
The stage of Sanremo, the most famous Italian music festival, marks an important debut for Paul & Shark, which is launching its VIP "custom-made" project. The starting point of the looks and the bond between the brand and the Italian pop-rock band are two key elements: water and sea.
The outfits have been designed with a precise and coherent narrative that, through the recurring luminescence of the fabrics, reprensents the natural brightness of water mirrors shining on the darkest nights when the moon reflects its glow. | 
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